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Crowd marketing
Benefits of crowd marketing
Promotion of the company's name, products and services is necessary for the development of the enterprise. This way, potential buyers are attracted and the company's recognition increases. An excellent method of brand advertising is Crowd Marketing. This method of hidden advertising is a mention of the company and services on various forums, in social networks and in answers to popular questions related to the company's activities. However, crowd marketing is much more difficult than it might seem at first glance. Therefore, it is better to entrust this matter to professionals.
Features of the method of attracting users
This type of promotion of services and activities of the enterprise is not ordinary advertising. Secrecy is achieved here by posting veiled useful information in the form of reviews and answers to questions. Often, hidden advertising is carried out through backlinks forums. Crowd marketing allows you to:
- increase traffic;
- increase sales;
- improve SEO parameters;
- improve competitiveness.
Placing links directly on forums allows you to qualitatively promote your business online. Publishing links where there is always an interested audience simplifies the creation of a brand image.
Placing crowd links
Advertising through crowd links is a whole art. This should be done by a trained manager who understands when and where to place data. For marketing to be effective, you should:
- find chats and forums with a large number of potential clients;
- be able to naturally communicate with other people and unobtrusively recommend the company's services;
- publish interesting and memorable reviews;
- be able to correctly place links on platforms.
The specified information should not look like ordinary advertising.
Effective customer acquisition from crowd links
You can implement the product in the following way. Imagine a situation that on Instagram, you are looking for a budget foundation for oily skin. Having selected several options that you like, you will definitely go to the reviews section for each of them. Having scrolled through the reviews of different people, you will definitely find information about some new cream that is much more profitable and budget-friendly than the one you have chosen. This will be forum backlinks. In short, it consists of:
- increasing traffic by clicking on a link,
- conversion;
- increasing search engine rankings due to constant link visits;
- increasing company awareness.
Therefore, it is better to buy backlinks from forums and entrust the matter to professionals.
Where is the best place to place crowd links?
When choosing a place to place backlinks from forums, it is worth considering:
- target audience;
- number of visits per day;
- relevance of discussion topics;
- number of links posted on the resource and their main topic.
Depending on which company is worth advertising, you will have to choose a target audience. On a platform with a small number of visits, placing hidden advertising will be ineffective. When leaving a link in reviews or on forums, you need to choose a discussion, the latest publications from which were made no more than 4 weeks ago.
Hidden marketing functions
Buy crowd links customers receive PR with simultaneous SEO optimization. This type of advertising allows you to distribute information about the customer's services and products among interested users. As a result, company recognition, reputation and popularity are significantly increased. Correct advertising prepares the ground for the future market for services. And the main thing in this is that buyers think that they themselves have found the brand and therefore are very pleased with themselves. Having guessed the desire of users on forums and chats, the specialist will take into account their behavioral factors. Therefore, only interested people will be selected.
Buy forum backlinks
Buy forum backlinks alone are not enough to increase customer recognition. It will not be possible to increase the link mass using this method. It is important to objectively evaluate the quality of the selected sites for advertising. Using abandoned or spam resources will only be a waste of money. If the main goal of advertising is to create a big name, then this promotion method is not suitable for this type of business:
- small businesses;
- online stores with a large average check;
- narrowly focused types of services.
In the listed areas of activity, it is better to try other types of marketing.
Who should use crowd promotion?
For companies providing various services, average online stores, event agencies and startups, this method of promotion is well suited. They can buy backlinks on forums and not worry about the success of the purchase. The chance of failure for them is minimal, but it is still better not to take risks and turn to specialists. They will provide high-quality advertising of customers and help develop an effective strategy for promoting the company.
Crowd link building: what is it?
Crowd link building and the usual placement of site addresses differ from each other. The first concept is more related to the category and SEO promotion. Crowd marketing is only a tool for achieving the goal. However, both methods of increasing recognition are characterized by the fact that they benefit from regular visits to the site by users and, accordingly, an increase in link weight. That is, crowd marketing is part of link building.
Professional advertising from a specialist
Buy backlinks forum will be an ineffective solution if you do not find a specialist who will do all the work for you. An experienced crowd worker will choose a community in social networks and forums where it will be much more effective to post information from the client. A specialist knows how to competently interest the target audience without scaring it away. An inexperienced entrepreneur cannot do without him. An ordinary person will not be able to do the same work as a professional.