Facebook Promotion

A few years ago, social networks were used solely for socializing, entertainment and viewing useful content. Now it is one of the most powerful tools for promoting your business or personal brand. It is an opportunity to show the audience your goods and increase sales.

Social networks have a huge number of tools with which to promote posts, as in Facebook. Quality advertising is a very important component of successful sales. It is worth understanding all aspects of Facebook promotion to use it skillfully and effectively.

Why do you need to promote Facebook?

To take advantage of the full arsenal of opportunities of this social network, it is worth understanding the goals. Namely, what we can achieve by using this tool:

• increase sales;
• attract new customers to your business;
• increase the popularity of the personal brand;
• build a loyal audience.

By creating the right strategy and working out a content plan, you can achieve great success in increasing the number of active users on your page. This is a very effective way, given the rather small cost of Facebook promotion.

Who needs promotion on Facebook?

You can advertise absolutely everything on this social network. Personal brands, events, products. Facebook promotion services are often needed for:

• brand promotion and communication with clients;
• posting information about products sold and attracting traffic to a work Internet resource;
• ncreasing the number of visitors to an event;
• boosting a post on Facebook, if there is a need to increase its reach.

By promoting your niche and setting up advertising for a target audience, you will get the opportunity to communicate with customers who will be interested in your products.

Facebook restrictions

Despite the unlimited possibilities of Facebook Marketing Services, there is still a list of content that this social network does not accept:

• threats, suicides and violence;
• nudity and erotic images;
• alcohol, drugs.

To effectively facebook boost posts, you need to take this list into account. This is especially important for sellers of underwear, hookah and cigarette accessories and the like. That is, in those areas where prohibited elements in advertising creatives can be used on an ongoing basis in the promotion process.

Analysis before creating a promotion strategy

To create the right strategy, you need to decide on the promotion goal: increasing the number of subscribers, greater interaction with posts, popularizing a post about a sale, etc. After that, you need to understand what your potential target audience needs, what their interests and pain points are, what social levels they belong to.

After that, you can safely plunge into the sea of creativity and imagination. Create your own unique visual, prepare content for posts and stories, write texts. In any case, the text should hook consumers and answer all their questions. The next step will be to launch advertising using social network tools.

Post promotion on Facebook

This social network has a list of actions that help Facebook boost posts:

• selecting a post to promote;
• defining a target from the list provided;
• editing the action button;
• defining the URL;
• selecting the target audience (by age, gender, hobbies, location);
• setting the budget.

After filling in all these fields in the Facebook advertising account, you can start launching an advertising campaign. During the entire broadcast, users can track statistics of promotions and key indicators. This is very convenient for analyzing your strategy.

Link to Instagram and using tags

To increase the number of future subscribers, it is important to link your Facebook page to your Instagram account. This is necessary in order to redirect users from one social network to another. Using a link, you can significantly increase traffic and find even more target customers.

Also, a good free tool for promoting a publication is the use of tags. This is a kind of identifier that helps to structure information in a social network into different categories.

Popular tags do not always justify their effectiveness, having huge competition. Therefore, try to alternate rarely used keys with popular ones.

Tips for promoting publications on Facebook

How to Boost a Postand stay at the achieved level of popularity:

• provide high-quality feedback on comments and messages from customers;
• create marketable and entertaining content: polls, quizzes, interactive posts;
• delight your subscribers with gifts and contests;
• share behind-the-scenes and personal photos.

These simple rules will help your page stay relevant and gain favor with auditoria.